Growth is stuck.
Deals stall.
Execution
breaks down.
I step in with founders and CEOs to turn opportunity into a clear commercial path, align the work that matters, and create measurable traction in the first 30–60 days.
For companies entering new markets, launching new offerings, or trying to turn product into revenue.
Defining the Problem
Why good opportunities never turn into revenue
Most companies don’t have a shortage of ideas, opportunities, or customer demand. They already have something that works, and that foundation creates new opportunities and real signals that there is revenue to go get.
Then it breaks in one of two ways.
Path #1
They move too fast.
They jump in without a clear path, misalign the work, and burn time, money, and momentum.
Path #2
Or they don’t move at all.
They analyze it, talk about it, and circle the opportunity until it fades.
- You see the opportunity, but don’t have a clear path
- Teams move, but not in the same direction
- Too much discussion, not enough action
- Or too much action, without structure
Both lead to the same place: stalled growth and missed revenue.
If this feels familiar, you’re not alone.
This is where I step in.
What I Do
I turn opportunity into a commercial path
I step in alongside the CEO to clarify where to play, sharpen the offer, align the work, and move the business toward revenue.
I bring structure to both sides, so you can move with speed and direction at the same time.
Clear Market Position
- Know exactly where to enter and why you win
- Focused positioning that converts
Defined Buyer + Message
- Clear customer, language, and value proposition
- Built from real conversations
Market Validation
- Direct engagement with real buyers
- Rapid feedback and refinement
Path to Revenue
- A structured path from opportunity to execution
- Early traction, pilot conversations, or initial revenue motion
How It Works
How I help you get momentum to revenue
This starts with a focused working phase to create direction quickly, then moves into structured execution that drives real traction.
Entry
Initial Working Phase (2–3 weeks)
- Clarify the opportunity
- Sharpen the offer
- Define a clear path forward
This creates the foundation for execution.
Step 1
Define The Wedge
- Identify the exact place to enter the market
- Align on customer, problem, and why you win
- Not broad strategy, a position that can actually convert
Step 2
Structure The Solution
- Translate the opportunity into something the market can buy
- Align product, positioning, and commercial motion
Step 3
Validate With The Market
- Engage directly with target customers
- Test messaging and refine based on real feedback
Step 4
Activate To Revenue
- Turn validated opportunity into execution
- Drive conversations, pilots, and early revenue
Execution happens over the following 30–90 days, with early traction typically visible in the first 30–60.
Meet Todd Mobraten | LinkedIn
Why This Works
Most companies don‘t lack opportunity. They lack someone who can execute, move fast, and do it without the cost of a full-time hire.
I've spent more than 30 years building and operating in complex businesses across mortgage, real estate, and fintech, including scaling a servicing platform to approximately $80M in revenue.
With OrangeGrid, I built the right product, landed the right customers — Mr. Cooper, US Bank, Freedom Mortgage, NewRez — and delivered real ROI in one of the most demanding enterprise environments in the industry.
What broke wasn't execution. It was capital structure and timing. Core customers exited entire business lines starting in 2021, and we didn't have the runway to navigate through it.
What that gives me now is pattern recognition that most operators don't have. I know where things break, and more importantly, how to see it coming early.
That's why this model works. You're not getting theory or recycled playbooks. You're getting someone who has built, scaled, and navigated real pressure, and now applies that experience directly to your business — before small issues become expensive ones.
Frequently Asked Questions
Mobrix works with founders, CEOs, and leadership teams who need to move but are either stuck getting started or moving without traction. This applies across companies of all sizes where growth, product, or go-to-market is not translating into revenue.
No. Mobrix is not advisory or consulting. Mobrix operates as an embedded operator to align strategy, structure the work, and drive execution alongside your team.
Engagements are structured as a monthly retainer based on scope and time commitment. Most fall between $10,000 and $20,000 per month. Some engagements also include an equity component depending on the nature of the work and the stage of the company.
Engagements typically run between 60 and 180 days, depending on the scope. The goal is to create momentum quickly and establish a repeatable path to revenue.
Two primary situations:
- Companies moving too fast without traction
- Companies that know they need to grow but cannot get started
The result is a clear operating model, defined priorities, and momentum toward revenue. In some cases, engagement extends into a longer-term fractional leadership role.
Engagements typically begin with a short working session to align on problem, priorities, and execution path. From there, we move directly into structured execution.